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African Agency In China'S Tea Trade eBook

Commercial Networks, Brand Creation And Intellectual Property

by Ute Roschenthaler
language: english
Publisher: BRILL, February of 2022 ‧
125,88€
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Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako's largest market, the Grand Marche, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.

African Agency In China'S Tea Trade

Commercial Networks, Brand Creation And Intellectual Property

by Ute Roschenthaler

Property Description
ISBN: 9789004505698
Publisher: BRILL
Release Date: February of 2022
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: African Social Studies Series
Categories: eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
eBooks in English > Social Sciences and Humanities > Sociology
eBooks in English > Others
EAN: 9789004505698