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Advertising International eBook

The Privatisation Of Public Space

by Armand Mattelart
language: english
Publisher: TAYLOR & FRANCIS, September of 2005 ‧
37,09€
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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Advertising International

The Privatisation Of Public Space

by Armand Mattelart

Property Description
ISBN: 9781134942374
Publisher: TAYLOR & FRANCIS
Release Date: September of 2005
Language: English
Format: eBook
File Format and Compatibility:
Collection: Comedia
Categories: eBooks in English > Others
EAN: 9781134942374
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Armand Mattelart

Armand Mattelart, professor em Ciências da Informação e da Comunicação na Universidade de Rennes II, é autor de numerosas obras, traduzidas em diversas línguas, sobre a história e as teorias da comunicação.

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