Capa do artigo Advances In Advertising Research X
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Advances In Advertising Research X eBook

Multiple Touchpoints In Brand Communication

language: english
Publisher: Springer Fachmedien Wiesbaden, October of 2019 ‧
145,09€
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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Advances In Advertising Research X

Multiple Touchpoints In Brand Communication

Property Description
ISBN: 9783658248789
Publisher: Springer Fachmedien Wiesbaden
Release Date: October of 2019
Language: English
Format: eBook
Collection: European Advertising Academy
Categories: eBooks in English > Management > Advertising
eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783658248789

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