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Advances In Advertising Research (Vol. Xii) eBook

Communicating, Designing And Consuming Authenticity And Narrative

language: english
Publisher: Springer Fachmedien Wiesbaden, April of 2023 ‧
185,49€
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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.

Advances In Advertising Research (Vol. Xii)

Communicating, Designing And Consuming Authenticity And Narrative

Property Description
ISBN: 9783658404291
Publisher: Springer Fachmedien Wiesbaden
Release Date: April of 2023
Language: English
Format: eBook
File Format and Compatibility:
Collection: European Advertising Academy
Categories: eBooks in English > Management > Marketing
EAN: 9783658404291
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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