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Advances In Advertising Research (Vol. Vii) eBook

Bridging The Gap Between Advertising Academia And Practice

language: english
Publisher: Springer Fachmedien Wiesbaden, August of 2016 ‧
118,59€
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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Advances In Advertising Research (Vol. Vii)

Bridging The Gap Between Advertising Academia And Practice

Property Description
ISBN: 9783658152208
Publisher: Springer Fachmedien Wiesbaden
Release Date: August of 2016
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: European Advertising Academy
Categories: eBooks in English > Management > Marketing
EAN: 9783658152208

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