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A Professional And Practitioner'S Guide To Public Relations Research, Measurement, And Evaluation eBook

by David Michaelson e Don W. Stacks
language: english
Publisher: BUSINESS EXPERT PRESS, January of 2017 ‧
13,44€
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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

A Professional And Practitioner'S Guide To Public Relations Research, Measurement, And Evaluation

by David Michaelson e Don W. Stacks

Property Description
ISBN: 9781631577628
Publisher: BUSINESS EXPERT PRESS
Release Date: January of 2017
Language: English
Pages: 306
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Public relations
EAN: 9781631577628
Acessibilidade: Ver características de acessibilidade indicadas pelo editor