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Virtual Social Identity And Consumer Behavior eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, dezembro de 2014 ‧
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78,16€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317452577 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | dezembro de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
|
| EAN: | 9781317452577 |
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