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Unpacking Creativity eBook
The Power Of Figurative Communication In Advertising
idioma: inglês
Editor:
CAMBRIDGE UNIVERSITY PRESS, setembro de 2021 ‧
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34,44€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781108594523 |
| Editor: | CAMBRIDGE UNIVERSITY PRESS |
| Data de Lançamento: | setembro de 2021 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Classificação Temática: |
eBooks em Inglês
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Literatura
>
Linguística e Filologia
|
| EAN: | 9781108594523 |
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