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Understanding The Marketing Exceptionality Of Prestige Perfumes eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, março de 2018 ‧
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33,11€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780429016349 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | março de 2018 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
eBooks em Inglês > Gestão > Marketing |
| EAN: | 9780429016349 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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