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Trust And Brand Management eBook
The Role Of Brand Heritage
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, dezembro de 2024 ‧
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54,85€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781040273357 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | dezembro de 2024 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Routledge Studies In Trust Research |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
eBooks em Inglês > Gestão > Gestão e Organização |
| EAN: | 9781040273357 |
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