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Transgenerational Marketing eBook
Evolution, Expansion, And Experience
idioma: inglês
Editor:
Springer International Publishing, novembro de 2019 ‧
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171,59€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030339265 |
| Editor: | Springer International Publishing |
| Data de Lançamento: | novembro de 2019 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Economia, Finanças e Contabilidade
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Economia
|
| EAN: | 9783030339265 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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