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Tourism And The Branded City eBook
Film And Identity On The Pacific Rim
idioma: inglês
Editor:
TAYLOR & FRANCIS, fevereiro de 2016 ‧
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45,57€
20% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317009641 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | fevereiro de 2016 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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História
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História em Geral
eBooks em Inglês > Gestão > Marketing |
| EAN: | 9781317009641 |
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