The Big Here And The Long Now eBook

‘Truly an inspiration. Only someone of Eriksen’s stature could write this call to action with such authority and lucidity’ Caroline Knowles, author of Serious Money

For thousands of years, humanity's story was one of diversification. Across centuries and continents our species proliferated new approaches to family and community life; to agriculture, economics, religion, artistic expression and self-understanding. Today, this process is in reverse. 

Culturally and ecologically, we are witnessing an almost universal drive towards homogeneity and the loss of diversity. The global forces of capitalism have created a world riddled with overlapping crises, with any alternatives pushed into the margins, narrowing the scope for action just when we need it most. And yet its logic is never totalising: contrary to Margaret Thatcher's famous mantra, there are many alternatives. 

The Big Here and the Long Now begins with the story of how our world of efficiency, standardisation and development optimism first came into being; and how promises of progress, growth and prosperity have, in recent years, acquired a nasty aftertaste. The book concludes with hope, and an exploration of creolisation and hybridity. With biocultural diversity already being revived by activists and indigenous communities from Manhattan to Micronesia, there are plenty of green shoots. Now they must be cultivated and nurtured.

Thomas Hylland Eriksen (1962—2024) was Professor of Social Anthropology at the University of Oslo and former President of the European Association of Social Anthropologists (EASA). He was among the most highly cited anthropologists of his generation, and his classic book Small Places, Large Issues remains a cornerstone in anthropology courses.