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Strategic Social Marketing eBook
For Behaviour And Social Change
idioma: inglês
Editor:
SAGE PUBLICATIONS, novembro de 2019 ‧
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64,91€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781526471635 |
| Editor: | SAGE PUBLICATIONS |
| Data de Lançamento: | novembro de 2019 |
| Idioma: | Inglês |
| Páginas: | 576 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Economia, Finanças e Contabilidade
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Economia
eBooks em Inglês > Gestão > Marketing |
| EAN: | 9781526471635 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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