Business And Society In The New Social Landscape
de Barie Carmichael e James Rubin
Sobre o livro
James Rubin and Barie Carmichael provide a strategic roadmap for businesses to rebuild trust and find their voice. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. This book is a guide to navigating the pitfalls and taking advantage of the opportunities of the new era.