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Psychology Of Consumer Behavior eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, junho de 2013 ‧
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74,19€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781134932894 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | junho de 2013 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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História
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História em Geral
eBooks em Inglês > Ciências Sociais e Humanas > Sociologia |
| EAN: | 9781134932894 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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