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Psychology Of Advertising eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, maio de 2025 ‧
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63,19€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781040343623 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | maio de 2025 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
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| EAN: | 9781040343623 |
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