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Fashion Marketing Strategy Book.Identity and design of a brand, graphic design process and visual identity tools. This book analyzes and helps conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting its marketing and merchandising strategies. ABOUT THE AUTHORSAfter studies in graphic design in Maryse Eloy school of arts, Armelle Claude also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garcon during 3 years and then work for brands like Bill Tornade ; Gerard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Eric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garcons ... She also share her passion with the new generations, teaching in parisian fashion schools. Eric Rabiller discover his fashion passion through architecture. Graduated from ESMOD he worked for luxury haute couture and leather goods for brands like LVMH, Rihcemont or The Limited in the USA. He also designed ready-to-wear men's accessories. In 2001, he found, with Armelle Claude, a creation and consulting agency Rose pour les filles, bleu pour les garcons ... He also teach fashion drawing.Internet businessman, Thierry Petit has almost 20 years of experience founding start-up.Founder of the first price comparison website (toboo.com), he also co-found showroomprive.comin 2006 and managed to impose the website as a e-shopping leader in France.In 2010, he achieve a found rising of 50 million dollars thanks to the American investment fund, ACCEL Partners. This will allow showroomprive.com to become international and to improve its mobile offer. Thierry Petit is also the vice president of France Digitale.