Capa do artigo New Generation Z In Asia
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New Generation Z In Asia eBook

Dynamics, Differences, Digitalization

idioma: inglês
Editor: Emerald Publishing Limited, outubro de 2020 ‧
42,39€
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Ebook para ADE
This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world. 

The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia. 

Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia.

New Generation Z In Asia

Dynamics, Differences, Digitalization

Propriedade Descrição
ISBN: 9781800432208
Editor: Emerald Publishing Limited
Data de Lançamento: outubro de 2020
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade: PDF para ADE
Coleção: The Changing Context Of Managing People
Classificação Temática: eBooks em Inglês > Ciências Sociais e Humanas > Sociologia
EAN: 9781800432208

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