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Marketing Challenges In Transition Economies Of Europe, Baltic States And The Cis eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, abril de 2014 ‧
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76,84€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317789192 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | abril de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
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eBooks em Inglês > Guias Turísticos e Mapas > Ásia, Pacífico e Oceânia |
| EAN: | 9781317789192 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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