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Managing Market Relationships eBook
Methodological And Empirical Insights
idioma: inglês
Editor:
TAYLOR & FRANCIS, novembro de 2017 ‧
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45,04€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781351153300 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | novembro de 2017 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Economia, Finanças e Contabilidade
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Economia
|
| EAN: | 9781351153300 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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