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Making Marketing Happen eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, agosto de 2006 ‧
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70,21€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781136386732 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | agosto de 2006 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
eBooks em Inglês > Gestão > Gestão e Organização |
| EAN: | 9781136386732 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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