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Lifestyle Market Segmentation eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, maio de 2014 ‧
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70,21€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781136773792 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | maio de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
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eBooks em Inglês > Gestão > Marketing |
| EAN: | 9781136773792 |
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