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International Retailing Plans And Strategies In Asia eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, junho de 2014 ‧
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78,16€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317954897 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | junho de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781317954897 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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