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How To Outthink, Outmaneuver, And Outperform Your Competitors eBook

Lessons From The Masters Of Strategy

de Norton Paley
Livro eBook
idioma: inglês
Editor: TAYLOR & FRANCIS, outubro de 2018 ‧
62,26€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE

Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today’s volatile marketplace. It interweaves the classic works of the masters of strategy, such as Sun Tzu, Carl von Clausewitz, Mao Tse-tung, Niccolo Machiavelli, Frederick the Great, Napoleon, and other renowned strategists.

The collective insights of these legendary strategists span 2,500 of combative history and have survived meticulous analysis by scholars. Applied to current competitive business conditions, their time-tested rules and guidelines will prepare you to deal with such issues as: preventing competitors from disrupting your overall growth plans, protecting yourself from a rival’s take-over strategies, and strengthening long-term customer relationships.

Whether you operate as a multinational firm maneuvering for position in a global arena, or a regional business fighting an everyday battle for survival, the foundational principles provided can reinforce your understanding and practice of strategy. The book defines the historical origins of strategy and supplies timeless insight into how successful leaders have implemented comprehensive strategy plans. It also explains how to:

  • Maneuver out of risky competitive situations and into renewed market opportunities
  • Establish a defensible position in a hotly-contested market
  • Apply competitive business techniques to outperform your rivals
  • Align competitive strategies with your organization’s culture
  • Personalize a leadership style to maximize performance from your staff

The book includes three special features:

  1. Strategy Diagnostic Tool - A structured system to help you assess your firm’s competitiveness before committing valuable resources
  2. Appraising Internal and External Conditions - A comprehensive checklist to analyze those key factors that can determine the success of your business plan
  3. Strategy Action Plan - A tested format that includes step-by-step guidelines to develop a personalized business plan

The lessons gleaned from military history and strategy can be indispensable in the everyday management of your people and resources. By tapping into the universal logic and historic lessons of strategy, you will fortify your ability to think like a master strategist and add greater precision to your decision-making—thereby allowing you to outthink, outmaneuver, and outperform your competition.

How To Outthink, Outmaneuver, And Outperform Your Competitors

Lessons From The Masters Of Strategy

de Norton Paley

Propriedade Descrição
ISBN: 9781482218497
Editor: TAYLOR & FRANCIS
Data de Lançamento: outubro de 2018
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Classificação Temática: eBooks em Inglês > Economia, Finanças e Contabilidade > Economia
eBooks em Inglês > Gestão > Gestão e Organização
EAN: 9781482218497
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

SOBRE O AUTOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

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