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Groundbreakers eBook
How Obama''S 2.2 Million Volunteers Transformed Campaigning In America
idioma: inglês
Editor:
Oxford University Press, dezembro de 2014 ‧
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17,21€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money - they are about boots onthe ground and cultivating leaders.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780199394623 |
| Editor: | Oxford University Press |
| Data de Lançamento: | dezembro de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Guias Turísticos e Mapas
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América do Norte
|
| EAN: | 9780199394623 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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