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Getting China And India Right eBook
Strategies For Leveraging The World''S Fastest Growing Economies For Global Advantage
idioma: inglês
Editor:
WILEY, março de 2009 ‧
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30,46€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Offers guidance for multi-national corporations (MNCs) who are contemplating expanding into both China and India. This book explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10 per cent of the population.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780470441091 |
| Editor: | WILEY |
| Data de Lançamento: | março de 2009 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Guias Turísticos e Mapas
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Ásia, Pacífico e Oceânia
|
| EAN: | 9780470441091 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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