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Experiential Marketing eBook
Consumer Behavior, Customer Experience And The 7es
idioma: inglês
Editor:
TAYLOR & FRANCIS, Janeiro de 2019 ‧
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68,89€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781351867368 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | Janeiro de 2019 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
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| EAN: | 9781351867368 |
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