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Essentials Of Marketing eBook
Theory And Practice For A Marketing Career
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, setembro de 2022 ‧
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70,21€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781000653731 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | setembro de 2022 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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Economia, Finanças e Contabilidade
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Economia
|
| EAN: | 9781000653731 |
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