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Deception In The Marketplace eBook
The Psychology Of Deceptive Persuasion And Consumer Self-Protection
idioma: inglês
Editor:
TAYLOR & FRANCIS, dezembro de 2015 ‧
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83,46€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781136648694 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | dezembro de 2015 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
|
| EAN: | 9781136648694 |
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