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Critical Marketing eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, junho de 2012 ‧
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70,21€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781136412912 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | junho de 2012 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Economia, Finanças e Contabilidade
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Economia
|
| EAN: | 9781136412912 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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