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Content Strategy For The Web eBook
idioma: inglês
Editor:
PEARSON EDUCATION, fevereiro de 2012 ‧
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42,39€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780132883245 |
| Editor: | PEARSON EDUCATION |
| Data de Lançamento: | fevereiro de 2012 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Coleção: | Voices That Matter |
| Classificação Temática: |
eBooks em Inglês
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Informática
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Edição de Imagem
|
| EAN: | 9780132883245 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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