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Consumer Demographics And Behaviour eBook
Markets Are People
idioma: inglês
Editor:
SPRINGER NETHERLANDS, novembro de 2011 ‧
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171,59€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9789400718555 |
| Editor: | SPRINGER NETHERLANDS |
| Data de Lançamento: | novembro de 2011 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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Ciências Sociais e Humanas
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Sociologia
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| EAN: | 9789400718555 |
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