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Consumer Decision-Making, Analytics And Ai eBook
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, junho de 2025 ‧
ver detalhes do produto
54,85€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781040383780 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | junho de 2025 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Routledge Studies In Marketing |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9781040383780 |
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