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Consumer Behaviour (Rle Consumer Behaviour) eBook
A Practical Guide
idioma: inglês
Editor:
TAYLOR & FRANCIS, dezembro de 2014 ‧
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70,21€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781317565901 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | dezembro de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Routledge Library Editions: Consumer Behaviour |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9781317565901 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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