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Compulsive Buying eBook

Consumer Traits, Self-Regulation, And Marketing Ethics

de Kenroy C. Wedderburn e Trevor A. Smith
idioma: inglês
Editor: Bloomsbury Publishing (USA), novembro de 2021 ‧
38,15€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Compulsive Buying

Consumer Traits, Self-Regulation, And Marketing Ethics

de Kenroy C. Wedderburn e Trevor A. Smith

Propriedade Descrição
ISBN: 9781978753617
Editor: Bloomsbury Publishing (USA)
Data de Lançamento: novembro de 2021
Idioma: Inglês
Páginas: 166
Tipo de produto: eBook
Formato e Compatibilidade: PDF para ADE
Classificação Temática: eBooks em Inglês > Ciências Sociais e Humanas > Psicologia
EAN: 9781978753617