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Classical Rhetoric And Modern Public Relations eBook
An Isocratean Model
idioma: inglês
Editor:
TAYLOR & FRANCIS, maio de 2013 ‧
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63,59€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781136242649 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | maio de 2013 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Routledge Research In Public Relations |
| Classificação Temática: |
eBooks em Inglês
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Literatura
>
Linguística e Filologia
|
| EAN: | 9781136242649 |
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