Brand Luther eBook

How an Unheralded Monk Turned His Small Town into a Center of Publishing Made Himself the Most Famo. In Brand Luther, historian Andrew Pettegree illustrates Martin Luthers great gifts not simply as a theologian, but as a communicator, indeed, as the worlds first mass-media figure its first brand. Publishing in advance of the Reformations 500th anniversary, Brand Luther Fuses the history of religion, printing and capitalism into one enthralling story, revolutionising our understanding of one of the pivotal figures and eras in all of human history.