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African Agency In China'S Tea Trade eBook

Commercial Networks, Brand Creation And Intellectual Property

de Ute Roschenthaler
idioma: inglês
Editor: BRILL, fevereiro de 2022 ‧
125,88€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako's largest market, the Grand Marche, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.

African Agency In China'S Tea Trade

Commercial Networks, Brand Creation And Intellectual Property

de Ute Roschenthaler

Propriedade Descrição
ISBN: 9789004505698
Editor: BRILL
Data de Lançamento: fevereiro de 2022
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade: PDF para ADE
Coleção: African Social Studies Series
Classificação Temática: eBooks em Inglês > Guias Turísticos e Mapas > Ásia, Pacífico e Oceânia
eBooks em Inglês > Ciências Sociais e Humanas > Sociologia
eBooks em Inglês > Outros
EAN: 9789004505698