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Affluent Consumer eBook
Marketing And Selling The Luxury Lifestyle
Livro
eBook
idioma: inglês
Editor:
Bloomsbury Publishing (USA), setembro de 2006 ‧
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50,09€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780313086519 |
| Editor: | Bloomsbury Publishing (USA) |
| Data de Lançamento: | setembro de 2006 |
| Idioma: | Inglês |
| Páginas: | 208 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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Ciências Sociais e Humanas
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Sociologia
|
| EAN: | 9780313086519 |
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