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Advertising At The Crossroads (Rle Advertising) eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, junho de 2013 ‧
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64,91€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.
First published in 1952.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781136664052 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | junho de 2013 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Routledge Library Editions: Advertising |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Sociologia
|
| EAN: | 9781136664052 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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