Resultados de Pesquisa

INGLÊS

Financial Communication - A Critical Assessment

de Keith Butterick

~~32,43€~~ 22,70€ 30% IMEDIATO

portes grátis

 This essential guide to financial communication provides a concise critical overview of this increasingly important field. It will be of interest to researchers in the fields of public relations, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.
INGLÊS

Teaching Inclusive Public Relations - A Creative Pedagogical Approach

de Sonia De Sa

~~209,54€~~ 146,68€ 30% IMEDIATO

portes grátis

 This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world.
INGLÊS

Teaching Inclusive Public Relations - A Creative Pedagogical Approach

de Sonia De Sa

~~62,18€~~ 43,53€ 30% IMEDIATO

portes grátis

 This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world.
INGLÊS

Public Relations And Death

de Jordi Xifra e Roumen Dimitrov

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. It will be of interest to scholars of public relations, communication studies, promotional marketing and public diplomacy.
INGLÊS

Emotional Intelligence And Public Relations - Eq Is The New Iq

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Emotional Intelligence (EQ) has emerged as a critical soft skill in public relations, proven essential for performance, leadership, and fostering collaborative organizational cultures.
INGLÊS

Financial Communication - A Critical Assessment

de Keith Butterick

~~31,79€~~ 28,61€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This essential guide to financial communication provides a concise critical overview of this increasingly important field. It will be of interest to researchers in the fields of public relations, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.
INGLÊS

Digital Public Relations And Marketing Communication Trends In Africa

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
INGLÊS

Workplace Culture In Mass Communication Industries

de Martina Topic

~~60,94€~~ 54,85€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 With a particular focus on office culture, the book concentrates on analysing the position and experiences of women working across communication industries and uses the theoretical framework of cultural masculinities to explore whether womenâ€™s organisational experiences and the lack of opportunities span across sectors.
INGLÊS

Strategic Communications In Africa - The Sub-Saharan Context

~~60,82€~~ 42,57€ 30% IMEDIATO

portes grátis

 This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture.
INGLÊS

Animal Suffering And Public Relations - The Ethics Of Persuasion In The Animal-Industrial Complex

52,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal industrial complex â€" the industries participating in the systematic and institutionalized exploitation of animals.
INGLÊS

Towards A New Understanding Of Masculine Habitus And Women And Leadership In Public Relations

55,64€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles and preferences.
INGLÊS

Strategic Communication In A Global Crisis - National And International Responses To The Covid-19 Pandemic

55,64€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.
INGLÊS

Social Media For Progressive Public Relations

55,64€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.
INGLÊS

Depth Public Relations - After The Masquerade

de Johanna Fawkes

55,64€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.
INGLÊS

Social Media For Progressive Public Relations

~~189,26€~~ 132,48€ 30% IMEDIATO

portes grátis

 This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today.
INGLÊS

Communicating In Extreme Crises - Lessons From The Edge

de Elina R. Tachkova e W. Timothy Coombs

59,61€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.
INGLÊS

Post-Truth Public Relations - Communication In An Era Of Digital Disinformation

de Gareth Thompson

~~63,53€~~ 44,47€ 30% IMEDIATO

portes grátis

 This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment.
INGLÊS

Public Relations, Branding And Authenticity - Brand Communications In The Digital Age

de Sian Rees

~~60,82€~~ 42,57€ 30% IMEDIATO

portes grátis

 Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
INGLÊS

Public Relations, Cooperation, And Justice - From Evolutionary Biology To Ethics

de Charles Marsh

~~60,82€~~ 42,57€ 30% IMEDIATO

portes grátis

 Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian
INGLÊS

Social Media, Organizational Identity And Public Relations - The Challenge Of Authenticity

de Amy (Mount Saint Vincent University, Canada) Thurlow

~~68,93€~~ 48,25€ 30% IMEDIATO

portes grátis

 This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.
INGLÊS

Strategic Communications In Africa - The Sub-Saharan Context

59,61€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture.
INGLÊS

Corporate Social Responsibility And Environmental Affairs In The British Press - An Ecofeminist Critique Of Neoliberalism

de Martina Topic

59,61€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature.
INGLÊS

Public Relations And Whistleblowing - Golden Handcuffs In Corporate Wrongdoing

de Cary A. Greenwood

52,99€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executivesâ€™ attitudes and relationships toward their organizations and their impact on whistleblowing.
INGLÊS

The Global Foundations Of Public Relations - Humanism, China And The West

~~209,54€~~ 146,68€ 30% IMEDIATO

portes grátis

 The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.
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