Resultados de Pesquisa

INGLÊS

Brand Activism - Advertising And The Ethics Of Visibility

de Marco Scalvini

~~33,79€~~ 30,41€ 10% IMEDIATO

portes grátis

 This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
INGLÊS

Mapping The Media-Marketing Ecology

de Iain (University Of East London, Uk) Macrury, Jonathan (University Of East London, Uk) Hardy e Patricia Nuñez Gomez

~~75,69€~~ 68,12€ 10% IMEDIATO

portes grátis

 This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.
INGLÊS

Brand Activism - Advertising And The Ethics Of Visibility

de Marco Scalvini

~~33,11€~~ 29,80€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
INGLÊS

Brand Activism - Advertising And The Ethics Of Visibility

de Marco Scalvini

~~33,11€~~ 29,80€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
INGLÊS

Brand Activism - Advertising And The Ethics Of Visibility

de Marco Scalvini

~~71,64€~~ 64,48€ 10% IMEDIATO

portes grátis

 This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
INGLÊS

Consumer Society And Ecological Crisis

de Leslie M. Meier

~~29,73€~~ 26,76€ 10% IMEDIATO

portes grátis

 Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.
INGLÊS

Branded Entertainment In Korea

de Hyunsun Yoon

~~29,73€~~ 26,76€ 10% IMEDIATO

portes grátis

 Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
INGLÊS

Branding Diversity - New Advertising And Cultural Strategies

de Susie Khamis

29,73€ + 10% EM CARTÃO

portes grátis

 Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.
INGLÊS

African Luxury Branding - From Soft Power To Queer Futures

de Mehita Iqani

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
INGLÊS

African Luxury Branding - From Soft Power To Queer Futures

de Mehita Iqani

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
INGLÊS

Consumer Society And Ecological Crisis

de Leslie M. Meier

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.
INGLÊS

Consumer Society And Ecological Crisis

de Leslie M. Meier

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.
INGLÊS

Consumer Society And Ecological Crisis

de Leslie M. Meier

68,93€ + 10% EM CARTÃO

portes grátis

 Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.
INGLÊS

African Luxury Branding - From Soft Power To Queer Futures

de Mehita Iqani

68,93€ + 10% EM CARTÃO

portes grátis

 Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
INGLÊS

Alternate Reality Games - Promotion And Participatory Culture

de Stephanie Janes

33,79€ + 10% EM CARTÃO

portes grátis

 Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
INGLÊS

Branded Entertainment And Cinema - The Marketisation Of Italian Film

de Gloria Dagnino

35,14€ + 10% EM CARTÃO

portes grátis

 Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
INGLÊS

Branded Entertainment In Korea

de Hyunsun Yoon

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
INGLÊS

Branded Entertainment In Korea

de Hyunsun Yoon

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
INGLÊS

Branded Entertainment In Korea

de Hyunsun Yoon

91,92€ + 10% EM CARTÃO

portes grátis

 Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
INGLÊS

Branding Diversity - New Advertising And Cultural Strategies

de Susie Khamis

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.
INGLÊS

Branding Diversity - New Advertising And Cultural Strategies

de Susie Khamis

29,14€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.
INGLÊS

Branded Entertainment And Cinema - The Marketisation Of Italian Film

de Gloria Dagnino

34,44€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
INGLÊS

Branded Entertainment And Cinema - The Marketisation Of Italian Film

de Gloria Dagnino

34,44€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
INGLÊS

Branding Diversity - New Advertising And Cultural Strategies

de Susie Khamis

74,34€ + 10% EM CARTÃO

portes grátis

 Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.
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