Resultados de Pesquisa

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Python Essentials You Always Wanted To Know - Beginner'S Guide To Python Programming, Data Structures, Data Analytics With Hands-On Coding Exercises

de Shawn Peters e Vibrant Publishers

~~119,24€~~ 107,32€ 10% IMEDIATO

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 <h3>Learn Python the Easy Way with No Prior Experience!</h3> Key Features include:<ol><li data-list="bullet">Comprehensive coverage of Python basics</li><li data-list="bullet">Ideal for beginners and career changers</li><li data-list="bullet">Real-world applications and case studies </li><li data-list="bullet">Practical examples and quizzes for reinforcement</li></ol>Get ready to program with Python- one of the most in-demand skills of this decade! If you are interested in learning programming, but not sure where to start,Python Essentials You Always Wanted to Know is your guide to learning Python, one of the most versatile and beginner-friendly programming languages. This book is designed with absolute beginners in mind, focusing on clear explanations and practical examples rather than technical jargon. Regardless of skill level, there''s something here for everyone, from the basics of programming logic to more advanced topics like object-oriented programming and error handling. Whether you''re a student, a professional transitioning into tech, or simply curious about coding, this book will help you to think like a programmer and enhance your programming skills.The book also includes a chapter dedicated to case studies, giving you the opportunity to practice and apply the discussed concepts. Additionally, you will gain exclusive access to an online glossary of functions and methods mentioned throughout the book to help you retain and understand crucial programming terms.After reading this book, you''ll be able to:<ol><li data-list="bullet">Understand programming fundamentals and Python syntax</li><li data-list="bullet">Apply data structures, functions, and modular programming</li><li data-list="bullet">Implement object-oriented principles in your projects</li><li data-list="bullet">Leverage Python for data analysis and business insights </li></ol>Part of Vibrant Publishers'' Self-Learning Management Series, the book serves as a valuable guide for developing programming skills to complement your existing expertise and advance your career.
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Marketing Management Essentials You Always Wanted To Know - A Practical Guide To Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations

de Callie Daum, Michelle Bartonico e Vibrant Publishers

~~119,24€~~ 107,32€ 10% IMEDIATO

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 In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional. In this book you will: <ul><li>Learn how to build a marketing plan,</li><li>Get an understanding of the various marketing specialization areas, </li><li>Pick up approaches and resources to demonstrate marketing return on investment,</li><li>Grasp how to self-evaluate your skills and competencies</li></ul>The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
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Personal Finance Essentials You Always Wanted To Know - Budgeting, Investing, Retirement Planning, Home Ownership, Taxation, And Managing Money Like A Pro

de Ankur Mithal e Vibrant Publishers

~~119,24€~~ 107,32€ 10% IMEDIATO

DISPONIBILIDADE IMEDIATA

 Personal Finance Essentials You Always Wanted to Know is a guide that will help you understand money and manage it like a pro. An introduction to managing your personal finances better Do you break out into a sweat at the mention of the word ''financial planning?'' Do you often struggle with meeting your expenses? Do you worry about the future and ensuring your financial stability? And is the time for filing tax returns stressful for you? Countless others go through the same experience, but it need not be this way. This book answers all your pressing questions about finance and many more. It makes an effort to remove the fear that is often associated with the subject of finance by offering all the essentials in a conversational manner to engage the readers. Packed with fun facts and quizzes, it tackles subjects that constitute the world of personal finance which everyone has to deal with, whether we like it or not. With the help of this book, you will: <ul><li>Learn how to budget, save, and invest for your future.</li><li>Get an overview of home ownership, taxation, insurance, and retirement planning.</li><li>Calculate your income, expenses, and budget using practical templates.</li><li>Become better at managing your finances.</li></ul> Personal Finance Essentials is a ready reckoner for individuals who would like to know more but do not know where to start. It could be you and me, or students beginning a course in Finance, or youngsters exploring different lines of education and career. It could also be an organization attempting to help employees understand money management. This book has something for everyone. It is a part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
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Macroeconomics Essentials You Always Wanted To Know - A Beginner'S Guide To Economic Concepts, National Income, Business Cycles, Gdp, Policies & Market Dynamics

de Dr. Amlan Ray e Vibrant Publishers

105,99€ + 10% EM CARTÃO

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 Macroeconomics Essentials You Always Wanted To Know is an introduction to the requisites of macroeconomics, for beginners and veterans alike. Learn the concepts of macroeconomics and the logic behind various economic policies adopted at national and global levels. Macroeconomics Essentials You Always Wanted To Know sheds light on the essential concepts of macroeconomics and how they affect the performance and decision-making of economies. It is imperative for entrepreneurs to understand macroeconomic basics to follow policy matters. This book will fulfill this particular need of entrepreneurs and business professionals. It will also help students of the subject brush up on the fundamentals and have a more comprehensive grasp of the advanced topics, and it will help students new to the subject get a headstart and be at par with their peers. It will help the readers by- <ul><li class="ql-align-justify">Providing them with an understanding of the basic concepts of macroeconomics</li><li class="ql-align-justify">Enlightening them about topics like savings, consumption and investment</li><li class="ql-align-justify">Explaining to them the concepts of money and modern banking</li><li class="ql-align-justify">Shedding light on how macroeconomic policies are formed and how they impact the world</li></ul> The book also covers topics like external trade, foreign exchange markets, multilateralism in macroeconomics, business policies, and the measurement of national income. It describes the usage of essential formulas for calculations, and provides a summary at the end of every chapter, along with questions to help readers test and enhance their knowledge. The book is authored to make it easier for people from various walks of life to get a firm grip on macroeconomics and how significantly it impacts our lives and the world we live in. The author, Dr. Amlan Ray has 27 years of experience working in corporate, consulting, training, and educational institutions (including A.V. Birla and the TATA group).
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Services Marketing Essentials You Always Wanted To Know - Service Quality Models, Pricing Strategies, Marketing Mix, Consumer Perception, And Service Design

de Vibrant Publishers e Vishal Desai

119,24€ + 10% EM CARTÃO

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 Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to· Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence <ul><li> Learn the different models of service quality</li><li> Gauge consumer wants and perceptions to meet their expectations</li><li> Improve your service design to make it efficient </li><li> Create a pricing strategy according to your service business type </li></ul> The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today''s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers'' Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
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Business Law Essentials You Always Wanted To Know - A Practical Guide To Contract Law, Intellectual Property, Employment, Taxation, And Data Protection

de Komal Shah e Vibrant Publishers

119,24€ + 10% EM CARTÃO

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 Business Law Essentials You Always Wanted To Know is a simple yet comprehensive introduction to the laws that impact businesses in the US. <h3>A simple, comprehensive, and useful guide about the laws that impact businesses in the US</h3>It is not advisable for a business founder or owner to be completely unaware of the implications of the legislation on their business and depend totally upon a lawyer to advise and guide them. Business owners must have a working knowledge of the law in their own country so that they can avoid trouble and adhere to the laws. Business Law Essentials is a compact but handy guide for learning about business laws in the US. Whether you are a student on the verge of beginning your career, a new business owner, or an employee, this book will provide you with a deep understanding of the legal limits within which an organization should function and how an organization interacts with the regulators for the specific business sector. Some notable features of this book are: <ul><li>Coverage of general laws such as contract laws to very specific laws such as securities laws</li><li>Coverage of laws that are recently developing, such as laws relating to data protection </li><li>Explanation of the rationale behind the laws and features of laws in simple, jargon-free language</li><li>Questions at the end of each chapter to test your understanding of the chapter rather than your memory.</li><li>Explanations against the backdrop of real-world scenarios and examples</li></ul> This book will give you a head start into the field of business law and an ability to know where exactly to look, in the event an in-depth understanding of the laws is required.
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Time Management Essentials You Always Wanted To Know - Practical Strategies For Balancing Work, Home, Remote Work, And Personal Goals Effectively

de Dr. Annamaria Bliven e Vibrant Publishers

119,24€ + 10% EM CARTÃO

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 Want to learn the ropes of time management? Time Management Essentials You Always Wanted To Know is a comprehensive guide for you to learn managing and leveraging time to live a stress-free, blissful, and fulfilling life.With this book, you will learn to:<ul><li> Maximize time in the day and not lose or waste time </li><li> Synchronize work and home tasks on the same day</li><li> Prepare for a scheduled event </li><li> Master the skills to work remotely and juggle home tasks simultaneously </li></ul> Time management is an art that either comes naturally or needs to be learned. It is a greatly useful life skill that will help you manage multiple things with ease. Time Management Essentials You Always Wanted To Know provides practical ways to control and keep track of time. With techniques like time blocking and the P.A.U.S.E method, you can efficiently divide your time for your job/business/school and household tasks simultaneously and complete your tasks without errors. With the help of practical exercises, you can begin to immediately maximize your time in the day, find the lost time and gain it back, always be prepared for scheduled events, and juggle the many things in life such as work, school, and home without dropping the ball. The reader will gain an understanding of the following from reading this book: <ul><li>How to successfully juggle many different things in life</li><li>How to plan and prepare for a scheduled event without hiccups</li><li>How to manage expectations so they don''t ruin your day or waste your time</li><li>How to ensure and maintain high-quality work performance</li><li>How to have long-lasting friendships and family relationships</li><li>How to have the time it takes to start a business while employed </li><li>How to always have time for work, school, family, and yourself every day </li></ul>
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Entrepreneurship Essentials You Always Wanted To Know - Start Your Business, Manage Successfully, Innovate, And Navigate Competitive Markets For Lasting Success

de Dr. Annamaria Bliven e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business. Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability. The book covers the fundamental areas that you should know about like: <li> Identifying business opportunities and leveraging them</li><li> Developing a product/service that solves a genuine problem</li><li> Setting up a company and registering it</li><li> Creating a business plan for your business</li><li> Segmenting markets and customers according to your business requirements</li><li> Marketing your product and tackling competitors</li> This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process. Dr. AnnaMaria Bliven, the author of this book is a business professional for over 30 years and has a wide-ranging experience in business development and management.
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Organizational Development Essentials You Always Wanted To Know - A Complete Guide To Od Interventions, Change Management, And Practitioner Skills

de Ankur Mithal e Vibrant Publishers

119,24€ + 10% EM CARTÃO

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 <ul><li>Do the words Organizational Development (OD) intrigue and excite you? </li><li>Do you want to know what role they play in the life of an organization? </li><li>Would you like to know more about what an OD practitioner actually does for an organization? </li><li>What exactly is an OD intervention through which change is introduced into an organization? </li></ul> <h3>An insight into the evolving discipline of Organizational Development and the process of implementing an intervention under it.</h3> Organizational Development Essentials You Always Wanted To Know answers these questions and many more. It is a ready reckoner for people who would like to know more about the subject but do not know where to start. It seeks to provide an understanding of the still relatively new and evolving discipline of OD along with its key characteristics, core values, and goals. In order that it is not confused with some other disciplines like Change Management and Human Resource Management, a distinction is also drawn between them. The book builds the theory of OD around the concept of constant change and suggests that organizations need to move from change that is thrust upon them to change that is planned, with the help of OD interventions. The book also discusses the 5 stages of OD interventions - Entry, Diagnosis, Implementation, Evaluation, and Institutionalization in detail. The discussion is rounded off by discussing the OD practitioner''s core competencies, skills, ethical issues, and knowledge required as well as the expectations the organization has. The book is an ideal pick for managers and leaders in organizations who wish to acquaint themselves with all the aspects of OD. It will be a useful guidebook for students and help them explore the field of OD for a prospective career. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
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Principles Of Management Essentials You Always Wanted To Know - A Comprehensive Guide To Leadership, Organizational Structures, And Decision Making

de Callie Daum e Vibrant Publishers

119,24€ + 10% EM CARTÃO

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 <ul><li>Understand the different types of organizational structures</li><li>Uncover the myriad roles of a manager</li><li>Know the difference between leaders and managers</li><li>Learn to manage employees and maintain customer relationships</li></ul> <h3>A pragmatic guidebook for ushering into the role of a manager</h3> In the 3rd edition of Principles of Management Essentials You Always Wanted To Know, you will uncover the myriad functions of a manager and prepare yourself to take on a managerial role. This new edition has an additional chapter on International Business and Management and multiple-choice quizzes at the end of each chapter. The book will show you what good managers and leaders look like along with their roles and functions. As a manager, you will learn to become a leader with smart decision-making, conflict resolution, and problem-solving skills. Along with getting a working knowledge of quality management, operations, and organizational culture after reading this book, you will also be introduced to the world of business and management outside the borders of your own country in the new chapter on International Business and Management. The book deals with a yet more important skill that you should have as a manager - people management. Whether it is managing or motivating employees, dealing with vendors, or maintaining good customer relationships, all the key functions of a manager are addressed in the book. This book will be a useful guide for new managers, undergraduates, entrepreneurs, as well as working professionals for learning the principles of management. Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management series that helps working professionals move into management roles.
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Stakeholder Engagement Essentials You Always Wanted To Know - A Practical Guide To Stakeholder Mapping, Engagement Plans, And Managing Project Stakeholders

de Michelle Bartonico e Vibrant Publishers

119,24€ + 10% EM CARTÃO

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 <ul><li>Identify key stakeholders in a project</li><li>Understand the fundamentals of managing stakeholders </li><li>Discover helpful approaches and strategies to engage stakeholders</li><li>Learn how to build a Stakeholder Engagement plan </li><li>Respond to stakeholder scenarios with the eye of a Project Manager </li></ul> Stakeholder Engagement is the lifeblood of project management because stakeholders can make or break a project. In Stakeholder Engagement Essentials You Always Wanted To Know , you will explore how to balance the tenets of project management with the uncertainties of human behavior. This book provides foundational essentials of Stakeholder Engagement along with practical techniques and tools to successfully navigate projects and your relationship with people in an organization. You can apply what you learn anytime you need to move a project, a conversation, or a partnership forward. The book does not just state techniques to engage with stakeholders but makes learning fun and engaging with the help of case studies, activities, and tips that will tickle your brain and make your wear the hat of a Project Manager. You will gain a deeper understanding of project management and stakeholder engagement tools like Project Charters, Stakeholder Register, Power/Interest Matrix, etc. Whether someone is a team lead, executive, or team member, it''s essential to know how to anticipate, monitor, and engage people throughout the life cycle of a project and beyond. By the end of Stakeholder Engagement Essentials, you will have a playbook for engaging stakeholders to achieve project success and deliver value to your organization. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
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Diversity In The Workplace Essentials You Always Wanted To Know

de Jaquina Gilbert e Vibrant Publishers

119,24€ + 10% EM CARTÃO

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 Diversity in the Workplace Essentials focuses on:<ul><li>Identity</li><li>Historical influence</li><li>Organizational Culture</li><li>Systemic Change</li><li>Equity v/s Equality</li></ul> A multi-perspective view of diversity and inclusion in the 21st-century workplace Diversity in the Workplace Essentials is key to understanding how organizations can leverage and embrace talent from diverse backgrounds and create an inclusive organizational culture. For some, there is a clear correlation between the success of an organization and the diversity it embraces. For others, merely hearing the word "diversity" feels like an imposed "buzzword" that makes people antsy about how to get along at work. Talk about diversity! This book bridges the two perceptions. It discusses the historical influence of diversity in the workplace and explains challenging concepts to broaden diversity literacy. Professionals gain deeper insight into workplace impacts that may have traditionally been overlooked, disregarded, or misunderstood. The book does not shy away from difficult topics that many organizations encounter. Instead, it teaches that diversity and inclusion are about progress, not punishment. To recognize, respond to, and nurture diversity within individuals that often impact our workplace, we have to first understand the importance that diversity has holistically. After reading this book, you will understand:<ul><li>The definition of DE&I</li><li>How diversity influences the workplace</li><li>The historical significance of diversity</li><li>How organizations can best embrace diversity</li><li>The difference between equity and equality </li><li>How to leverage and embrace diverse talent </li></ul> About the SeriesDiversity in the Workplace Essentials is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles, as well as practical ways of application of the subject matter.
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Cost Accounting And Management Essentials You Always Wanted To Know - 5th Edition

de Kalpesh Ashar e Vibrant Publishers

119,24€ + 10% EM CARTÃO

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 A simple guide to making managerial decisions based on cost data. Cost Accounting & Management Essentials You Always Wanted To Know: 5th Edition condenses the vast world of cost accounting and management into a practical, compact guide. In this book, the conceptual frameworks of cost accounting and management are presented with practical examples that help solidify the learner''s understanding. With this book, professionals will become acquainted with the key cost accounting terminology and will learn how to manage their company''s resources to achieve organizational goals.This new edition includes an exciting new chapter on Customer Profitability, updated chapter contents, and real-world examples that will help learners to understand how to use cost accounting tools to make decisions to benefit their organizations. With this book, readers will be able to: <ul><li>Explore the world of Cost Accounting</li><li>Conduct Cost-Volume-Profit (CVP) Analysis for your company</li><li>Learn to use Activity-based Costing</li><li>Understand concepts of Cost Allocation and Control</li><li>Make decisions using relevant cost information</li><li>Discover the difference between Customer and Product Profitability Analysis</li></ul> Cost Accounting & Management Essentials is ideal for working professionals moving into management roles. This book will also be useful to senior management and individuals who need to understand cost accounting numbers. About the Series Cost Accounting & Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.
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Financial Management Essentials You Always Wanted To Know - 5th Edition

de Kalpesh Ashar e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ul><li>Financial Management Concepts Simplified</li><li>Core Financial Concepts Explained for Business Professionals and Non-Finance Graduates</li><li>Chapter Summaries and Solutions to Practice Exercises</li><li>New Chapter on International Finance</li><li>Important Standard Principles covered</li><li>Solved Exercises and Practice Questions</li></ul><h2> </h2><h2>Financial Management Essentials is an essential guide to making good financial management decisions!</h2> Financial Management Essentials You Always Wanted To Know: 5th Edition provides new managers and leaders with the foundational concepts of financial management. This new and updated edition comes with an exciting new chapter on international finance, including case studies and practical examples. It offers an in-depth study on the type of financial resources companies acquire and how they utilize these assets in their business processes and activities. Each chapter provides real-world examples of financial management practices and includes practice exercises to help train the reader in the usage of these critical tools.With this book, you will be able to:<ul><li>Understand Financial Statement Analysis</li><li>Learn about Cost of Capital</li><li>Learn how to Create a Capital Budget</li><li>Understand how to Manage Working Capital</li><li>Study Stocks and Dividends</li><li>Explore Financial Forecasting</li></ul> Pick up your copy of Financial Management Essentials and become a financial manager today! About the SeriesFinancial Management Essentials You Always Wanted To Know: 5th Edition is part of the Self-Learning Management series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles, as well as practical ways of application of the subject matter.
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Financial Accounting Essentials You Always Wanted To Know - 5th Edition

de Kalpesh Ashar e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ul><li>Are you a new manager looking to understand the foundations of financial accounting? </li><li>Are you a finance professional who wants to know how to document finances for shareholders? </li><li>Are you an aspiring finance student who wants a quick guide to all the concepts of financial accounting? </li></ul> A simple guide to understanding complex financial statements. Financial Accounting Essentials You Always Wanted to Know is back with a new and updated 5th edition! This edition includes two new chapters on the Accounting Cycle. It is a starter pack for new managers and leaders who require a foundational understanding of financial accounting terms and who need to understand why preparing a financial statement is so necessary. After reading this book, managers will be equipped with the critical tools to document finances for shareholders and prepare financial statements for their organization This book will help one to: <ul><li>Understand why financial accounting systems are necessary </li><li>Learn financial accounting systems and terms </li><li>Explore the importance of a Financial Statement </li><li>Learn about the concept of Balance Sheet </li><li>Understand what is an Income Statement </li><li>Learn how to create a Statement of Cash Flows </li></ul> This 5th Edition contains two new chapters on: <ul><li>Accounting Cycle </li><li>End of Accounting Cycle </li></ul> Each chapter provides clear examples of the financial accounting tools and includes practice examples to help train the reader in the usage of these critical tools. About the Series Financial Accounting Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.
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Sales Management Essentials You Always Wanted To Know

de Vibrant Publishers e Vishal Desai

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ul><li>Do you want to know about various sales promotion tools to maximize sales revenue in your organization?</li><li>Are you looking for ways to handle conflict situations in sales management?</li><li>Do you want to know why sales force management is so important?</li></ul> Sales Management Essentials is a ready reckoner on sales management fundamentals and their practical applications! Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you''ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there''s a difference!) Or perhaps you want to conduct sales promotions and require effective sales promotion techniques that will help you succeed. This book will help you to:<ul><li>Understand all aspects of sales management functions</li><li>Learn how to manage the sales channels and sales-force</li><li>Discover the relationship between sales and marketing</li><li>Study various selling tools, sales techniques, and sales strategies</li><li>Explore various sales promotion activities to increase sales</li><li>Learn channel conflict management and resolution skills</li></ul> The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses. About the SeriesSales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals and entrepreneurs learn essential management lessons. This series of books has been written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.
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Project Management Essentials You Always Wanted To Know - Project Planning, Execution, Agile Strategies, And Best Practices For Project Success Simplified

de Kalpesh Ashar e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ol><li data-list="bullet">Simplified explanation of concepts </li><li data-list="bullet">Chapter Summaries</li><li data-list="bullet">Solutions to Practice Exercises</li><li data-list="bullet">Practical approaches for application </li><li data-list="bullet">Best Practices</li><li data-list="bullet">Project Management Templates</li></ol> <h3>A short, simple, and practical guide to understanding how to manage all kinds of projects!</h3>As employees move into a project management role, they need to learn new skills. These would include management of several different dimensions of a project to deliver the project successfully. Project Management Essentials You Always Wanted to Know: 5th Edition provides the core information about how to manage the complexity of modern projects with improved easy-to-understand explanations, a new WBS template and a new chapter on Agile. The new edition, includes topics such as: <ol><li data-list="bullet">Project management overview</li><li data-list="bullet">Project Initiation - Constraints, Stakeholders, PMO, Life Cycles</li><li data-list="bullet">Project Planning - WBS,CPM, Budgeting, Quality, Resources, Communications, Risk, Procurement, Stakeholders</li><li data-list="bullet">Project Execution - Audits, Resources, Communications</li><li data-list="bullet">Project Monitoring & Controlling - Tracking, Quality Control, Change Control</li><li data-list="bullet">Project Closure</li><li data-list="bullet">Agile Overview (new)</li></ol> About the SeriesThe Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
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Organizational Behavior Essentials You Always Wanted To Know

de Vibrant Publishers

27,81€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Master organizational behavior concepts with this self-study book and become a leader of better management practices.After reading this book, you will be able to learn:<ul><li>Meaning of organizational behavior</li><li>Best practices for managing topics such as office politics, diversity, learning and development, and stress in the workforce</li><li>How organizations develop and retain talent</li><li>How organizations develop high performance work systems that maximize outcomes at all levels</li><li>Skills of an effective leader who creates a high-performance work culture</li></ul>Like people, organizations have different personalities that are impacted by more than just brand identity. Organizational Behavior Essentials You Always Wanted To Know covers dimensions of the relationships between an organization at the individual, group and overall organizational levels. If you have ever questioned how organizations adapt to the changing demands of the twenty-first century, then this book is the resource you need.Organizational behavior theories can help leadership determine how their organization should respond to the conditions impacting the twenty-first century workforce, including new technologies, market conditions, natural disasters, and labor shortages. The book moves seamlessly through every level of an organization as it explores the best practices for developing and retaining talent. It explores the group dynamics of the workplace, how to utilize human resource potential, and ultimately, how to be an effective leader in a high-performance workplace. With chapter quizzes to reinforce concepts and a glossary of key terms, this book is a must-have introductory guide for newcomers and a resource for seasoned professionals. About the SeriesThe Self-Learning Management Series is designed to help students, new managers, and entrepreneurs learn essential management lessons.
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Leadership Essentials You Always Wanted To Know - A Practical Guide To Leadership Traits, Power, Ethics, And Leading High-Performance Teams

de Dr. Carrie Picardi

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Leadership Essentials You Always Wanted to Know covers the following concepts: <ul><li>Attributes of an effective leader</li><li>Different roles of a leader</li><li>Impact of setting and context on a leader''s choices </li><li>Integration of ethics into best practices </li><li>Trends influencing the evolution of leadership in the 21st century </li></ul> Have you ever wanted to know how to become the type of person that others look to for guidance? In Leadership Essentials You Always Wanted to Know, you will learn what it takes to be a strong leader who can guide any team to success. Driven by the latest research on leadership, this straight-forward guide breaks down not only the traits of highly effective leaders, but also how to use those traits in a variety of situations. You do not need to be in a leadership position to benefit from the lessons detailed in this book. Aside from defining the concepts of leadership and motivation, the book explores the best practices of effective leadership and the core competencies of influential leaders. It also offers insight into real-world challenges that have been faced--and overcome--by thriving organizations. With chapter summaries, quizzes, and online resources to reinforce concepts, Leadership Essentials You Always Wanted to Know is a power-packed resource that will guide you towards becoming a better leader. About the SeriesThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, across any and every industry. Each book includes basic fundamentals, important concepts, standard and well-known principles, and practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
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Decision Making Essentials You Always Wanted To Know - A Practical Guide To Heuristics, Probability, Game Theory, Scenario Planning, & Effective Decision Making

de Mark Koscinski e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ul><li>Introduction to Decision Making </li><li>Scenario Planning and Prediction Markets</li><li>Group Mechanics</li><li>Heuristics and Programmed Decisions</li><li>Probability and Base Rate Neglect</li></ul> Decision Making Essentials You Always Wanted to Know prepares new managers and leaders to assess tough decisions they face- and eventually make the right choice- by providing them with a tool box of decision analysis techniques to help them understandand analyze the decisions they make. The chapters describe key techniques of decision analysis, including: <ul><li>Cognitive biases and Prospect Theory </li><li>Heuristics </li><li>Probability and Expected Value </li><li>Bayes Theorem </li><li>Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods </li><li>Game Theory </li><li>Prediction Markets</li><li>Brainstorming and Groupthink </li><li>Black Swan Events</li></ul> Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools. About the SeriesThe Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series has management books, finance and accounting books, and strategy and marketing books designed to address every aspect of business from HR to Finance to Marketing to Operations. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
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Digital Marketing Essentials You Always Wanted To Know - Master Content Strategy, Social Media, Seo, Advertising, And Key Metrics For Digital Growth

de Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 After reading this power-packed digital marketing book, you will understand:<ul><li>Digital marketing basics and fundamentals</li><li>How to create a content marketing framework</li><li>Critical components of social media marketing</li><li>Key metrics for digital marketing success</li></ul><h2>A hands-on guide to implementing winning digital marketing strategies that will lead to skyrocketing sales revenues.</h2>The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before.Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI,Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals. About the SeriesThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series has marketing books, management books, accounting books and more, that have been designed to address every aspect of business across every industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
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Marketing Management Essentials You Always Wanted To Know (Second Edition)

de Callie Daum e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ul><li>Marketing Management concepts explained in a simplified way</li><li>Tools that can help you navigate your role as a marketing manager</li><li>How to use marketing to manage customer relationships</li><li>Understand the relationship between strategy and marketing </li></ul> Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today''s marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business. Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to:<ul><li>Define marketing management in an organization and understand its functions and elements</li><li>Know the business responsibilities of a marketing manager and marketing department </li><li>Describe tools that can help you navigate the role of a marketing manager </li><li>Understand the relationship between strategy and marketing </li><li>Know how to use marketing to manage customer relationships </li></ul> About the SeriesThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series addresses every aspect of business from HR to Finance to Marketing to Operations, across any and every industry.
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Principles Of Management Essentials You Always Wanted To Know (Second Edition)

de Callie Daum e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ul><li>Principles of Management concepts explained in a simplified way </li><li>Fundamentals and important principles included</li><li>Practical approach for application by business & working professionals</li></ul> The first experience as a manager is often the most challenging. A productive employee does not necessarily have the right knowledge and experience to immediately transition into the spheres of management. This management book will help you gain the core information you need in order to become a successful manager. Principles of Management Essentials You Always Wanted To Know provides all the relevant information you need to quicken your transformation from an employee to a successful manager. The book elaborates on the core principles of management such as:<ul><li>The functions and elements of Management in an organization</li><li>Business responsibilities of a manager</li><li>Tools that can help you navigate your role as a manager</li><li>Managing employees and team relationships</li><li>Managing customer relationships</li></ul> About the SeriesThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, across any and every industry. Each book includes basic fundamentals, important concepts, standard and well-known principles, and practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
INGLÊS

Business Strategy Essentials You Always Wanted To Know (Second Edition) - A Beginner'S Guide To Strategic Management, Porter'S Five Forces, Industry Life Cycles & Execution

de Callie Daum e Vibrant Publishers

119,24€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <ul><li>Business Strategy concepts explained in a simplified way</li><li>Fundamentals and important strategies included</li><li>Practical approach for application by businesses & working professionals </li></ul> Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of strategy. You will learn how to identify your company''s current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of business strategy will provide you the fundamentals with a 21st-century point of view. Business Strategy Essentials You Always Wanted To Know gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book, you should be able to: <ul><li>Define strategic statements in an organization, understand its functions and elements</li><li>Understand industry life cycles and industry structures</li><li>Understand Porter''s Five Forces and its effect on strategic analysis and development</li><li>Understand strategy formulation and strategy levels</li><li>Understand strategy execution do''s and don''ts</li><li>Read case studies and identify salient points </li></ul> About the SeriesThe Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series has management books, finance and accounting books, and strategy and marketing books designed to address every aspect of business from HR to Finance to Marketing to Operations. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
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