Resultados de Pesquisa

INGLÊS

Game Strategies For Business Integration In The Digital Economy

119,25€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 <p>Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. <em>Game Strategies for Business Integration in the Digital Economy</em> reveals the essence, features and benefits of various strategies for business integration in the digital economy.</p><p>Presenting a general scientific idea of business integration from the perspective of the Game Theory, <em>Game Strategies for Business Integration in the Digital Economy</em> considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration.</p><p><em>Advances in Business Marketing and Purchasing</em> (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.</p>
INGLÊS

New Insights On Trust In Business-To-Business Relationships - A Multi-Perspective Approach

99,36€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of <i>Advances in Business Marketing and Purchasing</i> examines the value of trust within the B2B context to provide a better understanding of its importance in organizations. <div><br></div><div><i>New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach</i> applies different theoretical and methodological perspectives to the mechanisms and processes that promote trust between customer and supplier in contexts such as e-commerce, high involvement relationships, industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and consequences of trust in various B2B contexts and offer alternative approaches that contribute to a better understanding of the subtleties and multi-faceted nature of trust and trust-related management. </div><div><br></div><div>The book provides advanced original insights on trust for researchers and practitioners working within Management, Purchasing and B2B Marketing, and offers practical tools to build lasting and successful business relationships.</div>
INGLÊS

New Insights On Trust In Business-To-Business Relationships - A Multi-Perspective Approach

99,36€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of <i>Advances in Business Marketing and Purchasing</i> examines the value of trust within the B2B context to provide a better understanding of its importance in organizations. <div><br></div><div><i>New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach</i> applies different theoretical and methodological perspectives to the mechanisms and processes that promote trust between customer and supplier in contexts such as e-commerce, high involvement relationships, industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and consequences of trust in various B2B contexts and offer alternative approaches that contribute to a better understanding of the subtleties and multi-faceted nature of trust and trust-related management. </div><div><br></div><div>The book provides advanced original insights on trust for researchers and practitioners working within Management, Purchasing and B2B Marketing, and offers practical tools to build lasting and successful business relationships.</div>
INGLÊS

Improving The Marriage Of Modeling And Theory For Accurate Forecasts Of Outcomes

144,41€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear-symmetric null hypothesis testing (NHST) approach in theory construction and testing—with case-based asymmetric models with somewhat precise outcome testing (SPOT). Whether the question refers to success or failure, wise executives ask, how did we get here? What’s in store for the next decade? Unfortunately, the majority of scholarly articles examining the causes of success and failure offers scant useful information that is accurate in forecasting success or failure strategy outcomes. The majority of studies on strategy performance outcomes focus on variable relationships and testing for the directionality (positive or negative relationships) and effect size of relationships—using multiple regression analysis and structural equation modeling (MRA/SEM) using null hypothesis statistical testing (NHST). Research on the value of NHST indicates that such studies are worse than useless: such research does not focus on case-based outcomes and achieving a statistically significant relationship greatly depends on the sample size of firms in the studies. Researchers using NHST are answering the wrong questions in examining the net effects of independent variables on dependent variable of interest (e.g., net earnings per revenue). Here are the right questions to ask. What configurations of antecedent conditions combine to generate positive outcomes for our firm and similar firms? What configurations of antecedent conditions combine to generate negative outcomes for firms in our industry? Sound reasoning and empirical evidence supports the wisdom of business executives ignoring the scholarly empirical literature on forecasting successful and unsuccessful management strategies using the NHST of the size and directionality of relationships. Good science practice relies on the complexity theory tenets covered in the chapters in this volume. Good science practice includes matching case-focused theory with case-focused data analytic tools and using somewhat precise outcome tests (SPOT) of asymmetric models. Good science practice achieves requisite variety necessary for deep explanation, description, and accurate prediction. The fear of submission rejection is another reason for rejecting case-based asymmetric modeling and SPOT. Overcome such fear by learning to apply complexity theory tenets, constructing separate case-based, mid-range, models of successful versus unsuccessful outcomes, and testing for accuracy via SPOT. This volume provides tools necessary for you to accomplish this task.
INGLÊS

Improving The Marriage Of Modeling And Theory For Accurate Forecasts Of Outcomes

144,41€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear-symmetric null hypothesis testing (NHST) approach in theory construction and testing—with case-based asymmetric models with somewhat precise outcome testing (SPOT). Whether the question refers to success or failure, wise executives ask, how did we get here? What’s in store for the next decade? Unfortunately, the majority of scholarly articles examining the causes of success and failure offers scant useful information that is accurate in forecasting success or failure strategy outcomes. The majority of studies on strategy performance outcomes focus on variable relationships and testing for the directionality (positive or negative relationships) and effect size of relationships—using multiple regression analysis and structural equation modeling (MRA/SEM) using null hypothesis statistical testing (NHST). Research on the value of NHST indicates that such studies are worse than useless: such research does not focus on case-based outcomes and achieving a statistically significant relationship greatly depends on the sample size of firms in the studies. Researchers using NHST are answering the wrong questions in examining the net effects of independent variables on dependent variable of interest (e.g., net earnings per revenue). Here are the right questions to ask. What configurations of antecedent conditions combine to generate positive outcomes for our firm and similar firms? What configurations of antecedent conditions combine to generate negative outcomes for firms in our industry? Sound reasoning and empirical evidence supports the wisdom of business executives ignoring the scholarly empirical literature on forecasting successful and unsuccessful management strategies using the NHST of the size and directionality of relationships. Good science practice relies on the complexity theory tenets covered in the chapters in this volume. Good science practice includes matching case-focused theory with case-focused data analytic tools and using somewhat precise outcome tests (SPOT) of asymmetric models. Good science practice achieves requisite variety necessary for deep explanation, description, and accurate prediction. The fear of submission rejection is another reason for rejecting case-based asymmetric modeling and SPOT. Overcome such fear by learning to apply complexity theory tenets, constructing separate case-based, mid-range, models of successful versus unsuccessful outcomes, and testing for accuracy via SPOT. This volume provides tools necessary for you to accomplish this task.
INGLÊS

Visionary Pricing - Reflections And Advances In Honor Of Dan Nimer

131,16€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.
INGLÊS

Making Tough Decisions Well And Badly - Framing, Deciding, Implementing, Assessing

116,59€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives' conscious and non-conscious actions in decision making, implementation and assessment of outcomes. MTDWB includes anecdotal histories of good and bad decisions and the executives who made them. This volume uncovers the common threads in framing, forecasting, decision making and actions, looking at Steve Jobs, Martin Luther King, Jr, Senator Wayne Morris, Winston Churchill, Abraham Lincoln, Sam Walton, Mahatma Gandhi, and Bill Gates. Authors discuss how common threads could be useful for achieving superior competences MTDWB assesses ten valuable decision making tools such as checklists and coaches; and tools to avoid such as use of product portfolio paradigms and use of fit-only regression analysis, that appear often in the popular business and academic literature on making tough decisions. MTDWB closes with ten recommendations for those responsible for making tough decisions.
INGLÊS

E-Services Adoption - Processes By Firms In Developing Nations

180,19€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. These are exciting and useful chapters for executives and researchers seeking knowledge and theory of how to influence e-service adoptions in developing nations!
INGLÊS

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, And System Dynamics

180,19€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Chapter 1 examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. Chapter 2 provides an application of system dynamics modelling in firms in the poultry industry in Bangladesh.
INGLÊS

E-Services Adoption - Processes By Firms In Developing Nations

169,59€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book recognizes the uniqueness of the moment; the number of new users of e-services will double during 2015-2018 (moving from 2 billion users mostly from developed nations to an additional 2 billion mostly from developing nations). This radical embrace of new e-service technologies will improve the quality of lives for residents globally.
INGLÊS

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, And System Dynamics

180,19€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapters offer great depth in coverage of core issues senior executives must address for long-term survival of the firm: business intelligence, knowledge management, and understanding of the systems dynamics of interfirm behavior.
INGLÊS

E-Services Adoption - Processes By Firms In Developing Nations

183,84€ + 10% EM CARTÃO

portes grátis

 Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. These are exciting and useful chapters for executives and researchers seeking knowledge and theory of how to influence e-service adoptions in developing nations!
INGLÊS

Deep Knowledge Of B2b Relationships Within And Across Borders

160,31€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
INGLÊS

Deep Knowledge Of B2b Relationships Within And Across Borders

163,57€ + 10% EM CARTÃO

portes grátis

 The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
INGLÊS

Business-To-Business Marketing Management - Strategies, Cases And Solutions

151,04€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
INGLÊS

Creating And Managing Superior Customer Value

104,66€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
INGLÊS

Game Strategies For Business Integration In The Digital Economy

ESGOTADO OU NÃO DISPONÍVEL

 Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.
INGLÊS

New Insights On Trust In Business-To-Business Relationships - A Multi-Perspective Approach

ESGOTADO OU NÃO DISPONÍVEL

 New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
INGLÊS

Improving The Marriage Of Modeling And Theory For Accurate Forecasts Of Outcomes

ESGOTADO OU NÃO DISPONÍVEL

 This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
INGLÊS

Nonparametric Methods For Survival Mode

de Hannelore (University Of Potsdam, Germany) Liero e Henning Lauter

ESGOTADO OU NÃO DISPONÍVEL
INGLÊS

Compassionate Terrorist

de Brian Godfrey

ESGOTADO OU NÃO DISPONÍVEL

 In the early seventies, the war between the Irish Republican Army and the British Army had reached a cease-fire. However, it was not to last long, and it seemed that these stalling tactics suited both sides. But things were due to change for the worse, and they soon resulted in horrific outcomes. Based on a true story, The Compassionate Terrorist is a fast-paced story, with outrageous and devastating consequences that will appeal to fans of thrillers.
INGLÊS

In No Time At All - (Sequel To Time For Tanechka) - (Sequel To Time For Tanechka)

de N. A. Millington

ESGOTADO OU NÃO DISPONÍVEL

 In the sequel to Time for Tanechka, the incomparable Winston Peabody, part-time cat burglar and jewel thief, part-time Dean of a very famous college in Lancashire, is obsessed with the whereabouts of the beautiful Tatiana Nicolaevna and the fabulous Romanov jewels. Winston has been assigned by the Masters Club the seemingly impossible task of finding and rescuing the mysterious Parchment of Life, a religious relic so important that whoever possesses it would have no control over the aspirations of the whole of humanity.
INGLÊS

Making Tough Decisions Well And Badly - Framing, Deciding, Implementing, Assessing

118,95€

portes grátis

ESGOTADO OU NÃO DISPONÍVEL

 Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executivesâ€™ conscious and non-conscious actions in decision making, implementation and assessment of outcomes.
INGLÊS

Brilliant Copycat Colouring - Cool Pictures To Copy And Complete

de Emily Golden Twomey; Ilustração: Emily Golden Twomey e Emily Twomey

7,71€

ESGOTADO OU NÃO DISPONÍVEL

 A follow-up to Amazing Copycat Colouring, this is a brilliant book for kids who love to colour but need a dash of inspiration to get them started.
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