Resultados de Pesquisa

INGLÊS

Business Forecasting - The Emerging Role Of Artificial Intelligence And Machine Learning

de Len Tashman, Michael Gilliland e Udo Sglavo

62,94€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Discover the role of machine learning and artificial intelligence in business forecasting from some of the brightest minds in the field In Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning accomplished authors Michael Gilliland, Len Tashman, and Udo Sglavo deliver relevant and timely insights from some of the most important and influential authors in the field of forecasting. You'll learn about the role played by machine learning and AI in the forecasting process and discover brand-new research, case studies, and thoughtful discussions covering an array of practical topics. The book offers multiple perspectives on issues like monitoring forecast performance, forecasting process, communication and accountability for forecasts, and the use of big data in forecasting. You will find: Discussions on deep learning in forecasting, including current trends and challenges Explorations of neural network-based forecasting strategies A treatment of the future of artificial intelligence in business forecasting Analyses of forecasting methods, including modeling, selection, and monitoring In addition to the Foreword by renowned researchers Spyros Makridakis and Fotios Petropoulos, the book also includes 16 "opinion/editorial" Afterwords by a diverse range of top academics, consultants, vendors, and industry practitioners, each providing their own unique vision of the issues, current state, and future direction of business forecasting. Perfect for financial controllers, chief financial officers, business analysts, forecast analysts, and demand planners, Business Forecasting will also earn a place in the libraries of other executives and managers who seek a one-stop resource to help them critically assess and improve their own organization's forecasting efforts.
INGLÊS

Anti-Money Laundering Transaction Monitoring Systems Implementation - Finding Anomalies

de Derek Chau e Maarten Van Dijck Nemcsik

51,68€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Effective transaction monitoring begins with proper implementation Anti-Money Laundering Transaction Monitoring Systems Implementation provides comprehensive guidance for bank compliance and IT personnel tasked with implementing AML transaction monitoring.
INGLÊS

Statistical Thinking - Improving Business Performance

de Roger W. Hoerl e Ronald D. Snee

152,38€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Apply statistics in business to achieve performance improvement Statistical Thinking: Improving Business Performance, 3rd Edition helps managers understand the role of statistics in implementing business improvements. It guides professionals who are learning statistics in order to improve performance in business and industry. It also helps graduate and undergraduate students understand the strategic value of data and statistics in arriving at real business solutions. Instruction in the book is based on principles of effective learning, established by educational and behavioral research. The authors cover both practical examples and underlying theory, both the big picture and necessary details. Readers gain a conceptual understanding and the ability to perform actionable analyses. They are introduced to data skills to improve business processes, including collecting the appropriate data, identifying existing data limitations, and analyzing data graphically. The authors also provide an in-depth look at JMP software, including its purpose, capabilities, and techniques for use. Updates to this edition include: <ul> <li>A new chapter on data, assessing data pedigree (quality), and acquisition tools</li> <li>Discussion of the relationship between statistical thinking and data science</li> <li>Explanation of the proper role and interpretation of p-values (understanding of the dangers of "p-hacking")</li> <li>Differentiation between practical and statistical significance</li> <li>Introduction of the emerging discipline of statistical engineering</li> <li>Explanation of the proper role of subject matter theory in order to identify causal relationships</li> <li>A holistic framework for variation that includes outliers, in addition to systematic and random variation</li> <li>Revised chapters based on significant teaching experience</li> <li>Content enhancements based on student input</li> </ul> This book helps readers understand the role of statistics in business before they embark on learning statistical techniques.
INGLÊS

Transforming Healthcare Analytics - The Quest For Healthy Intelligence

de Michael N. Lewis e Tho H. Nguyen

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Real-life examples of how to apply intelligence in the healthcare industry through innovative analytics Healthcare analytics offers intelligence for making better healthcare decisions. Identifying patterns and correlations contained in complex health data, analytics has applications in hospital management, patient records, diagnosis, operating and treatment costs, and more. Helping healthcare managers operate more efficiently and effectively. Transforming Healthcare Analytics: The Quest for Healthy Intelligence shares real-world use cases of a healthcare company that leverages people, process, and advanced analytics technology to deliver exemplary results. This book illustrates how healthcare professionals can transform the healthcare industry through analytics. Practical examples of modern techniques and technology show how unified analytics with data management can deliver insight-driven decisions. The authors a data management and analytics specialist and a healthcare finance executive share their unique perspectives on modernizing data and analytics platforms to alleviate the complexity of the healthcare, distributing capabilities and analytics to key stakeholders, equipping healthcare organizations with intelligence to prepare for the future, and more. This book: Explores innovative technologies to overcome data complexity in healthcare Highlights how analytics can help with healthcare market analysis to gain competitive advantage Provides strategies for building a strong foundation for healthcare intelligence Examines managing data and analytics from end-to-end, from diagnosis, to treatment, to provider payment Discusses the future of technology and focus areas in the healthcare industry Transforming Healthcare Analytics: The Quest for Healthy Intelligence is an important source of information for CFO s, CIO, CTO, healthcare managers, data scientists, statisticians, and financial analysts at healthcare institutions.
INGLÊS

Cloud-Based Demand-Driven Supply Chain

de Vinit Sharma

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 It s time to get your head in the cloud! In today s business environment, more and more people are requesting cloud-based solutions to help solve their business challenges. So how can you not only anticipate your clients needs but also keep ahead of the curve to ensure their goals stay on track? With the help of this accessible book, you ll get a clear sense of cloud computing and understand how to communicate the benefits, drawbacks, and options to your clients so they can make the best choices for their unique needs. Plus, case studies give you the opportunity to relate real-life examples of how the latest technologies are giving organizations worldwide the opportunity to thrive as supply chain solutions in the cloud. Demonstrates how improvements in forecasting, collaboration, and inventory optimization can lead to cost savings Explores why cloud computing is becoming increasingly important Takes a close look at the types of cloud computing Makes sense of demand-driven forecasting using Amazon's cloud Whether you work in management, business, or IT, this is the dog-eared reference you ll want to keep close by as you continue making sense of the cloud.
INGLÊS

Profit From Your Forecasting Software - A Best Practice Guide For Sales Forecasters

de Paul Goodwin

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced "power user" techniques for the software itself—but your forecasts will never reach peak accuracy unless you master the complex judgement calls that the software cannot make. Profit From Your Forecasting Software addresses the issues that arise regularly, and shows you how to make the correct decisions to get the most out of your software. Taking a non-mathematical approach to the various forecasting models, the discussion covers common everyday decisions such as model choice, forecast adjustment, product hierarchies, safety stock levels, model fit, testing, and much more. Clear explanations help you better understand seasonal indices, smoothing coefficients, mean absolute percentage error, and r-squared, and an exploration of psychological biases provides insight into the decision to override the software’s forecast. With a focus on choice, interpretation, and judgement, this book goes beyond the technical manuals to help you truly grasp the more intangible skills that lead to better accuracy. <ul> <li>Explore the advantages and disadvantages of alternative forecasting methods in different situations</li> <li>Master the interpretation and evaluation of your software’s output</li> <li>Learn the subconscious biases that could affect your judgement toward intervention</li> </ul> <ul> <li>Find expert guidance on testing, planning, and configuration to help you get the most out of your software</li> </ul> Relevant to sales forecasters, demand planners, and analysts across industries, Profit From Your Forecasting Software is the much sought-after "missing piece" in forecasting reference.
INGLÊS

Project Finance For Business Development

de John E. Triantis

66,25€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Raise the skill and competency level of project finance organizations Project Finance for Business Development helps readers understand how to develop a competitive advantage through project finance. Most importantly, it shows how different elements of project finance, such as opportunity screening and evaluation, project development, risk management, and due diligence come together to structure viable and financeable projects—which are crucial pieces missing from the current literature. Eliminating misconceptions about what is really important for successful project financings, this book shows you how to develop, structure, and implement projects successfully by creating competitive advantage. By shedding light on project finance failures, it also helps you avoid failures of your own. • Offers a roadmap for successful financing, participant roles and responsibilities, and assessing and testing project viability • Considers project finance from a broad business development and competitive advantage • Provides a strategic decision-forecasting perspective • Delves deeper than existing treatments of project finance into decisions needed to create and implement effective financing plans Helping readers develop, structure, and implement projects successfully by creating competitive advantage, this book is a useful tool for project sponsors and developers, helping them structure and implement projects by creating competitive advantage.
INGLÊS

Analytics Lifecycle Toolkit - A Practical Guide For An Effective Analytics Capability

de Gregory S. Nelson

51,68€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization.
INGLÊS

Jmp Connections - The Art Of Utilizing Connections In Your Data

de John Wubbel

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Achieve best-in-class metrics and get more from your data with JMP JMP Connections is the small- and medium-sized business owner's guide to exceeding customer expectations by getting more out of your data using JMP. Uniquely bifunctional, this book is divided into two parts: the first half of the book shows you what JMP can do for you. You'll discover how to wring every last drop of insight out of your data, and let JMP parse reams of raw numbers into actionable insight that leads to better strategic decisions. You'll also discover why it works so well; clear explanations break down the Connectivity platform and metrics in business terms to demystify data analysis and JMP while giving you a macro view of the benefits that come from optimal implementation. The second half of the book is for your technical team, demonstrating how to implement specific solutions relating to data set development and data virtualization. In the end, your organization reduces Full Time Equivalents while increasing productivity and competitiveness. JMP is a powerful tool for business, but many organizations aren't even scratching the surface of what their data can do for them. This book provides the information and technical guidance your business needs to achieve more. Learn what a JMP Connectivity Platform can do for your business Understand Metrics-on-Demand, Real-Time Metrics, and their implementation Delve into technical implementation with information on configuration and management, version control, data visualization, and more Make better business decisions by getting more and better information from your data Business leadership relies on good information to make good business decisions but what if you could increase the quality of the information you receive, while getting more of what you want to know and less of what you don't need to know? How would that affect strategy, operations, customer experience, and other critical areas? JMP can help with that, and JMP Connections provides real, actionable guidance on getting more out of JMP.
INGLÊS

Enhance Oil And Gas Exploration With Data-Driven Geophysical And Petrophysical Models

de Duncan H. B. Irving e Keith R. Holdaway

99,38€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Leverage Big Data analytics methodologies to add value to geophysical and petrophysical exploration data Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models demonstrates a new approach to geophysics and petrophysics data analysis using the latest methods drawn from Big Data. Written by two geophysicists with a combined 30 years in the industry, this book shows you how to leverage continually maturing computational intelligence to gain deeper insight from specific exploration data. Case studies illustrate the value propositions of this alternative analytical workflow, and in-depth discussion addresses the many Big Data issues in geophysics and petrophysics. From data collection and context through real-world everyday applications, this book provides an essential resource for anyone involved in oil and gas exploration. Recent and continual advances in machine learning are driving a rapid increase in empirical modeling capabilities. This book shows you how these new tools and methodologies can enhance geophysical and petrophysical data analysis, increasing the value of your exploration data. Apply data-driven modeling concepts in a geophysical and petrophysical context Learn how to get more information out of models and simulations Add value to everyday tasks with the appropriate Big Data application Adjust methodology to suit diverse geophysical and petrophysical contexts Data-driven modeling focuses on analyzing the total data within a system, with the goal of uncovering connections between input and output without definitive knowledge of the system's physical behavior. This multi-faceted approach pushes the boundaries of conventional modeling, and brings diverse fields of study together to apply new information and technology in new and more valuable ways. Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models takes you beyond traditional deterministic interpretation to the future of exploration data analysis.
INGLÊS

Profit Driven Business Analytics - A Practitioner''S Guide To Transforming Big Data Into Added Value

de Bart Baesens, Cristian Bravo e Wouter Verbeke

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.
INGLÊS

Analytics - The Agile Way

de Phil Simon

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 For years, organizations have struggled to make sense out their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line. if they get there at all. This has always been a problem. Today, though, it's downright unacceptable.
INGLÊS

Artificial Intelligence For Marketing - Practical Applications

de Jim Sterne

51,68€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
INGLÊS

Practical Guide To Analytics For Governments - Using Big Data For Good

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal, state, and local levels. Big data and analytics are transforming industries across the board, and government can reap many of those same benefits by applying analytics to processes and programs already in place. From healthcare delivery and child well-being, to crime and program fraud, analytics can—in fact, already does—transform the way government works. This book shows you how analytics can be implemented in your own milieu: What is the downstream impact of new legislation? How can we make programs more efficient? Is it possible to predict policy outcomes without analytics? How do I get started building analytics into my government organization? The answers are all here, with accessible explanations and useful advice from an expert in the field. Analytics allows you to mine your data to create a holistic picture of your constituents; this model helps you tailor programs, fine-tune legislation, and serve the populace more effectively. This book walks you through analytics as applied to government, and shows you how to reap Big data''s benefits at whatever level necessary. <ul> <li>Learn how analytics is already transforming government service delivery</li> <li>Delve into the digital healthcare revolution</li> <li>Use analytics to improve education, juvenile justice, and other child-focused areas</li> <li>Apply analytics to transportation, criminal justice, fraud, and much more</li> </ul> Legislators and policy makers have plenty of great ideas—but how do they put those ideas into play? Analytics can play a crucial role in getting the job done well. A Practical Guide to Analytics for Governments provides advice, perspective, and real-world guidance for public servants everywhere.
INGLÊS

The Analytics Lifecycle Toolkit - A Practical Guide For An Effective Analytics Capability

de Gregory S. Nelson

52,72€ + 10% EM CARTÃO

portes grátis

 An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization.
INGLÊS

On-Camera Coach - Tools And Techniques For Business Professionals In A Video-Driven World

de Karin M. Reed

37,10€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time. Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond. Learn how to prepare for an on-camera appearance Tailor your presentation to on-camera demands Discover how the camera interprets wardrobe and body language Appear dynamic, confident, and engaged when the lens points your way The lens captures everything the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.
INGLÊS

Artificial Intelligence For Marketing - Practical Applications

de Jim Sterne

52,72€ + 10% EM CARTÃO

portes grátis

 A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
INGLÊS

Strategies In Biomedical Data Science - Driving Force For Innovation

de Jay A. Etchings

66,25€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 An essential guide to healthcare data problems, sources, and solutions Strategies in Biomedical Data Science provides medical professionals with much-needed guidance toward managing the increasing deluge of healthcare data. Beginning with a look at our current top-down methodologies, this book demonstrates the ways in which both technological development and more effective use of current resources can better serve both patient and payer. The discussion explores the aggregation of disparate data sources, current analytics and toolsets, the growing necessity of smart bioinformatics, and more as data science and biomedical science grow increasingly intertwined. You'll dig into the unknown challenges that come along with every advance, and explore the ways in which healthcare data management and technology will inform medicine, politics, and research in the not-so-distant future. Real-world use cases and clear examples are featured throughout, and coverage of data sources, problems, and potential mitigations provides necessary insight for forward-looking healthcare professionals. Big Data has been a topic of discussion for some time, with much attention focused on problems and management issues surrounding truly staggering amounts of data. This book offers a lifeline through the tsunami of healthcare data, to help the medical community turn their data management problem into a solution. Consider the data challenges personalized medicine entails Explore the available advanced analytic resources and tools Learn how bioinformatics as a service is quickly becoming reality Examine the future of IOT and the deluge of personal device data The sheer amount of healthcare data being generated will only increase as both biomedical research and clinical practice trend toward individualized, patient-specific care. Strategies in Biomedical Data Science provides expert insight into the kind of robust data management that is becoming increasingly critical as healthcare evolves.
INGLÊS

Economic Modeling In The Post Great Recession Era - Incomplete Data, Imperfect Markets

de Azhar Iqbal, John E. Silvia e Sarah Watt House

78,18€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 Reality-based modeling for today's unique economic recovery Economic Modeling in the Post Great Recession Era presents a more realistic approach to modeling, using direct statistical applications to address the characteristics and trends central to current market behaviors. This book's unique focus on the reality of today's markets makes it an invaluable resource for students and practitioners seeking a comprehensive guide to more accurate forecasting. While most books treat the economy as if it were in a vacuum, building models around idealized or perception-biased behaviors, this book deals with the economy as it currently stands in a state of recovery, limited by financial constraints, imperfect information, and lags and disparities in price movements. The authors identify how these characteristics impact various markets' behaviors, and quantify those behaviors using SAS as the primary statistical tool. Today's economy bears a number of unique attributes that usual modeling methods fail to consider. This book describes how to approach modeling based on real-world, observable data in order to make better-informed decisions in today's markets. Discover the three economic characteristics with the greatest impact on various markets Create economic models that mirror the current post-recession reality Adopt statistical methods that identify and adapt to structural breaks and lags Factor real-world imperfections into modeling for more accurate forecasting The past few years have shown a clear demarcation between policymakers' forecasts and actual outcomes. As the dust settles on the Great Recession, after-effects linger and impact our current recovery in ways that diverge from past experience and theoretical expectations. Economic Modeling in the Post Great Recession Era provides comprehensive guidance grounded in reality for today's economic decision-makers.
INGLÊS

Intelligent Credit Scoring - Building And Implementing Better Credit Risk Scorecards

de Naeem Siddiqi

51,68€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 A better development and implementation framework for credit risk scorecards Intelligent Credit Scoring presents a business-oriented process for the development and implementation of risk prediction scorecards. The credit scorecard is a powerful tool for measuring the risk of individual borrowers, gauging overall risk exposure and developing analytically driven, risk-adjusted strategies for existing customers. In the past 10 years, hundreds of banks worldwide have brought the process of developing credit scoring models in-house, while credit scores' have become a frequent topic of conversation in many countries where bureau scores are used broadly. In the United States, the FICO' and Vantage' scores continue to be discussed by borrowers hoping to get a better deal from the banks. While knowledge of the statistical processes around building credit scorecards is common, the business context and intelligence that allows you to build better, more robust, and ultimately more intelligent, scorecards is not. As the follow-up to Credit Risk Scorecards, this updated second edition includes new detailed examples, new real-world stories, new diagrams, deeper discussion on topics including WOE curves, the latest trends that expand scorecard functionality and new in-depth analyses in every chapter. Expanded coverage includes new chapters on defining infrastructure for in-house credit scoring, validation, governance, and Big Data. Black box scorecard development by isolated teams has resulted in statistically valid, but operationally unacceptable models at times. This book shows you how various personas in a financial institution can work together to create more intelligent scorecards, to avoid disasters, and facilitate better decision making. Key items discussed include: Following a clear step by step framework for development, implementation, and beyond Lots of real life tips and hints on how to detect and fix data issues How to realise bigger ROI from credit scoring using internal resources Explore new trends and advances to get more out of the scorecard Credit scoring is now a very common tool used by banks, Telcos, and others around the world for loan origination, decisioning, credit limit management, collections management, cross selling, and many other decisions. Intelligent Credit Scoring helps you organise resources, streamline processes, and build more intelligent scorecards that will help achieve better results.
INGLÊS

Anti-Money Laundering Transaction Monitoring Systems Implementation - Finding Anomalies

de Derek Chau e Maarten Van Dijck Nemcsik

52,72€ + 10% EM CARTÃO

portes grátis

 Effective transaction monitoring begins with proper implementation Anti-Money Laundering Transaction Monitoring Systems Implementation provides comprehensive guidance for bank compliance and IT personnel tasked with implementing AML transaction monitoring.
INGLÊS

Style And Statistics - The Art Of Retail Analytics

de Brittany Bullard

50,34€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.
INGLÊS

Business Analytics For Managers - Taking Business Intelligence Beyond Reporting

de Gert H. N. Laursen e Jesper Thorlund

51,68€ + 10% EM CARTÃO

DISPONIBILIDADE IMEDIATA

 The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.
INGLÊS

Enhance Oil And Gas Exploration With Data-Driven Geophysical And Petrophysical Models

de Duncan H. B. Irving e Keith R. Holdaway

101,39€ + 10% EM CARTÃO

portes grátis

 Leverage Big Data analytics methodologies to add value to geophysical and petrophysical exploration data Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models demonstrates a new approach to geophysics and petrophysics data analysis using the latest methods drawn from Big Data.
A carregar resultados...

Ver mais resultados