What Would Google Do?
Reverse Engineering The Fastest Growing Company In The History Of The World
de Jeff Jarvis
Sobre o livro
What's the question every business should be asking itself? According to the author, it's What Would Google Do? If you're not thinking or acting like Google, then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, the author lays out his laws of what he calls the Google century.