The New Successful Large Account Management
How To Hold Onto Your Most Important Customers And Turn Them Into Long Term Assets
de Robert B. Miller, Tad Tuleja e Stephen E. Heiman
Sobre o livro
Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships.