adicionar à lista de desejos
The Intention Economy
When Customers Take Charge
idioma: inglês
Editor:
Harvard Business Review Press, maio de 2012 ‧
ver detalhes do produto
27,04€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781422158524 |
| Editor: | Harvard Business Review Press |
| Data de Lançamento: | maio de 2012 |
| Idioma: | Inglês |
| Dimensões: | 162 x 242 x 21 mm |
| Encadernação: | Capa dura |
| Páginas: | 320 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
Livros em Inglês > Outros |
| EAN: | 9781422158524 |
-
The Cluetrain ManifestoBASIC BOOKS24,45€