Sutherland Smith Marketmind
From Start-Up To Global Player And The People Who Made It Happen.
Sobre o livro
It was the mid-1980s and the information technology revolution was in its infancy. Max Sutherland and Bruce Smith formed a market research firm based in Melbourne. In the coming years, Sutherland Smith did far more than traditional market research. Using innovative data programming, the firm became a leader in continuous tracking.